Hi, I’m Rochana Felde

I’m an experienced IT professional who loves to organize information, streamline processes, and design usable, beautiful, information experiences.


Business Systems / Web Analyst

Information Architect / UX Designer

Content Manager / Strategist

 Does your IT project have all the resources it needs? I mobilize quickly to fill in the gaps and reliably produce high quality deliverables that will bulletproof your system.


  • Business Systems/Website Analysis
  • Information Architecture
  • UX/Interface Design
  • User Research
  • Knowledge Management | Strategy
  • Content Management | Strategy
  • Instructional | UX Writing
  • Digital Marketing Strategy

 From startups to Fortune 500, I have 15+ years experience in information technology roles.


Wiseflower Media

  • Freelance Digital Content Specialist

Allianz | AGCS

  • Content Strategist
  • Knowledge Manager

Fireman's Fund

  • UX Designer
  • Business Systems Analyst


  • Information Architect
  • Product Manager

Cutting Edge

  • Web Application Developer

Professional Resume


Site Maps | Page Flows | Interaction Flows


Wireframes | Mockups | Storyboards

UX Models | Flow Diagrams

UX Research | Heuristic Review

Taxonomies | Categories | Metadata | Keywords


“Ro is a strong advocate for the optimal user experience. On two projects where we worked together, she was able to suggest alternatives that allowed us to bring the projects in on time and with a higher quality in terms of user experience than our original design provided. Ro is flexible and creative without compromising on the final product.”

Karen Inman

Software Engineering Manager, Kong

At Cutting Edge Strategies, Rochana was a technically talented consultant and a natural leader gaining the respect and admiration of her peers. When things became difficult, Rochana was the top consultant to bring in to smooth things out making a great situation out of what appeared to be technically or culturally impossible.

John Dubois

CTO & Founder, Oculus360

“Ro and I worked directly together on many projects at MarketLive and she exceeded expectations in all cases. For most projects Ro’s role was Information Architect. She excels at gathering user requirements and designing the best UI to present the domain in question to the user. As the technology used to drive a given UI changed Ro adapted quickly and took advantage of the new technology to enhance the user experience. In later projects acting as a Product Manager Ro easily handled the tasks of gathering requirements from all teams, prioritizing and driving successful product roadmap.”

Erick Michelson

Software Architect, Exponential Machines

Ro is detail oriented and an excellent problem solver – all the while being a strong advocate for the user experience. Ro is creative, responsive and a great interaction designer to work with.”

Beverly Yamanaka

eCommerce Consultant

Let's Connect!

Recruiters, please contact me via LinkedIn.