Hi, I’m Rochana Felde
I’m an experienced IT professional who loves to organize information, streamline processes, and design usable, beautiful, information experiences.
POSITIONS
Business Systems / Web Analyst
Information Architect / UX Designer
Content Manager / Strategist
Does your IT project have all the resources it needs? I mobilize quickly to fill in the gaps and reliably produce high quality deliverables that will bulletproof your system.
SKILLS
- Business Systems/Website Analysis
- Information Architecture
- UX/Interface Design
- User Research
- Knowledge Management | Strategy
- Content Management | Strategy
- Instructional | UX Writing
- Digital Marketing Strategy
From startups to Fortune 500, I have 15+ years experience in information technology roles.
EXPERIENCE
Wiseflower Media
- Freelance Digital Content Specialist
Allianz | AGCS
- Content Strategist
- Knowledge Manager
Fireman's Fund
- UX Designer
- Business Systems Analyst
MarketLive
- Information Architect
- Product Manager
Cutting Edge
- Web Application Developer
Professional Resume
WORK SAMPLES
Site Maps | Page Flows | Interaction Flows
NGA Global IA
iCon sitemap page1
Shipping Flow OpC
PPI Page Flow - Qualify Assess
Analytics
Wireframes | Mockups | Storyboards
Gift Services Module B-2
wireframe - recurrence manager
Visio-Agent Contact Us FORM - v1.1_Page_3
ITV Calculator Comp - Entry Page
UX Models | Flow Diagrams
KM Contextual Strategy - user mental model
KM Contextual Strategy - uc model
Secure CL Remediation Flow
systemFlow
UX Research | Heuristic Review
KM Contextual Strategy -user research
Problem Statement - Ci
My Web Application Heuristics List Sheet1_Page_1
Market Live eCommerce Heuristic Review
Taxonomies | Categories | Metadata | Keywords
FEEDBACK
“Ro is a strong advocate for the optimal user experience. On two projects where we worked together, she was able to suggest alternatives that allowed us to bring the projects in on time and with a higher quality in terms of user experience than our original design provided. Ro is flexible and creative without compromising on the final product.”
“At Cutting Edge Strategies, Rochana was a technically talented consultant and a natural leader gaining the respect and admiration of her peers. When things became difficult, Rochana was the top consultant to bring in to smooth things out making a great situation out of what appeared to be technically or culturally impossible.”
“Ro and I worked directly together on many projects at MarketLive and she exceeded expectations in all cases. For most projects Ro’s role was Information Architect. She excels at gathering user requirements and designing the best UI to present the domain in question to the user. As the technology used to drive a given UI changed Ro adapted quickly and took advantage of the new technology to enhance the user experience. In later projects acting as a Product Manager Ro easily handled the tasks of gathering requirements from all teams, prioritizing and driving successful product roadmap.”
“Ro is detail oriented and an excellent problem solver – all the while being a strong advocate for the user experience. Ro is creative, responsive and a great interaction designer to work with.”
Let's Connect!
Recruiters, please contact me via LinkedIn.