Holistic Website & Brand Design

I help wellness professionals who struggle to be seen showcase their service offerings with a high-quality branded website so they can get more clients and help more people

I help wellness professionals who struggle to be seen showcase their service offerings with a high-quality web presence so they can get more clients and help more people

Enliven your business with a beautiful, user-friendly website that shines with your unique, authentic vibe

Just starting out?

Are you starting up a new business or professional practice and feeling overwhelmed?

Do all the technical choices make your head explode? Are you just too stretched for time to deal with it?

Launch your business with a beautiful, professional looking website and brand that is aligned with your values, your integrity, and your unique personality.

Already established?

Does your website and digital brand still represent what you, your business, and the market have evolved into?

How does your website integrate with and support your current business processes?

Unify and beautify your digital identity with a fresh coat of inspiration and integrated brand, offerings, and processes.

Do you wish you had an intuitive designer to make manifest your vision? Someone who quickly gets you and your business needs?

Hi, I’m Rochana Felde

Born to an engineer and artist, I was destined to blend these aptitudes together!

I gravitated to website and application design early on, becoming a technology professional in the corporate world for many years before going freelance.

I’m also a holistic wellness practitioner with a deep love for plants and Nature. I have an in-depth understanding of mind-body practices, the natural health industry, and what it takes to run your own business.

It’s my joy to work on projects that support health, wellness, botanical, and esoteric initiatives.

A holistic mindset ensures that I understand your business needs and create solutions appropriate to YOU

What I Can Do for You

Logos + Branding

  • logo design from concept to creation
  • creative business name idea generation
  • business brand styling


  • exquisitely styled, SEO friendly, accessible, and responsive WordPress websites and landing pages
  • e-commerce design and setup

Graphics + Copy

  • beautiful digital graphics
  • engaging copy for websites, landing pages, email and social marketing

+ Tailored Business Tech Coaching

One-on-one sessions to get you up and running with blog posting, email marketing, appointment scheduling services, and more.

I weave words and pictures together with beauty and integrity to express your authentic message

What People are Saying

“I am so happy I contacted Rochana to help me with my website. With a vision in my mind of what I wanted, I just didn’t know how to translate that into something on the Web. As an herbalist, my focus is on the plants and my clients, so building my website felt like a language from another world.

Well, I picked the right person, because Ro is also an herbalist herself, and she knows the languages of both worlds fluently. As soon as she started to send me versions of my logo and drafts of my site, I felt as though she had pulled it right from my own mind! Her intuitive abilities are strongly connected to her creative abilities, and in the end, my website looked exactly the way I was hoping it would, only better!

I am so grateful to her for assisting me in getting my website going, and everyone I have shown it to says it’s really beautiful. I am excited to direct people to my site, as I feel like I am sending them to a place I myself envisioned come alive with the help of an intuitive web designer.”

Jessica Elise Clark

Clinical Herbalist, Wild Bee Herbals

“As soon as I saw Ro’s site, I knew she would be the one to build my new portal. The colors, the feel, the mood, all of it, felt so soothing, healing and comforting…then we talked and she started with helping me through logo creation. I went in convinced I knew what I wanted, but after explaining to her what I do and what I wanted to convey, all of her potential images were so much more powerfully impactful, yet stunning and simple.

The same thing happened when it came to building the website, I thought I knew what I wanted, but after she understood my vision, her visuals were far more beautiful than I could have ever conveyed. She was extremely organized with the information and always on schedule for the next steps in the creation process, often more prepared than me with her efficiently organized task lists.

I would highly recommend talking to Ro to see if she is the right fit for your next website creation, she is so incredible to work with and truly has a gift for bringing your vision into creation!”

Tanya Marsh

Licensed Esthetician, Holistic Skin Care Therapy

“Rochana has the rare gift of both technical expertise and intuitive understanding. Every time I have hired Ro for graphic design, she has been able to see my vision and bring it to life in a way that surpasses my own imagination in both quality and visual esthetic.

With web design, Ro was able to ask me all the necessary questions to tease out the fine details of functionality and looks and create a site that has grown with me over the years. Her communication skills are stellar and she is a true delight to work with. She has been able to troubleshoot every issue that’s come up, including with site security, e-commerce, adding content and evolving functionality.

Anytime I have website or graphic design needs, I consult with Ro and trust that she will lead me in the right direction.”

Beth Steinmann

Healer & Founder, Earthstar Institute

“Working with Ro on the design for my new business was such a delight!

Having not worked with a designer on a project outside of a corporate setting before, I wasn’t really sure what to expect but Ro made it easy by providing helpful advice, professionalism, and very intuitive creative ideas. I expected to have multiple reworks on designs as I wasn’t totally sure what I would want until I saw it but she really nailed my style with the first attempt and I was in love.

Communication was great and the work was wrapped up in the timeframe discussed. I will recommend Wiseflower Media to everyone.”

Amy Beck

Herbalist & Founder, The Apothecary Haus